Writing Copy that Sells
I’ll bet you think copy writing is just for your sales page, right? Think about it a bit. Where else are you trying to convert and convince? Yes, your social media! When you are using social media to market each platform could use some good copywriting.
Social Media is about selling yourself to an audience. That’s right! You give people some insight into who you are and what your company is about all over the web!
- Twitter Tweets
- Facebook Posts
- Blog Articles
- E-mail Letters
- Google Plus
So wouldn’t it make sense to include good copy every where you could meet a potential client? Besides your sales letter and SQUEEZE page? AHHmeeh, OF COURSE it would!
Having trouble producing stellar content that gets attention? I have a few copywriting tips that should give you an idea how to get it started.
Copywriting Tips for Online Marketing
Get Straight to the Point
Long drawn out sentences are a bore, and can make your visitor quickly lose interest. People online are surfing from site to site. They can be gone “before quick can get ready”! Don’t risk losing them by too much yacking. Be direct, to the point, and easy to follow.
Be Real and Tell the Truth
Do not sell with hype. Your visitors will run for the hills thinking SCCCCAM. If you aren’t offering “the best thing since sliced bread” don’t pretend you are. Do NOT try to sell something you can not deliver. If you do, word will get around. There is no better brand fan than a happy return client! Skip the baloney and serve up a slice of facts.
Break It Up
If you are writing a sales page or a blog post, make sure you break up your copy with white space, imagines, bold titles and headlines, bullet points, or numbered lists. A giant block of text is hard to follow and tends to make readers “zone out”! If they nod off you lose.
Talk in first Person
Tell your reader what they will gain by using your product or idea. Write as though you were speaking directly to the person reading your copy. Don’t talk theory or use third person. Let them know you are talking about them with “You will”, “You are”, Your, or similar expressions. Make it clear what you are offering and what it CAN do for them.
Remember your Call to Action
After you have their attention, tell them what to do next. You simply say what you want them to do. Leave a comment, share this post, or purchase my product here. This is a straight forward calls to action. You can’t leave them hanging or guessing what to do next.
Deliver on Your Promise
After people “do” what you ask, make sure you hold up your end. Pretty simple advice, I know but the follow-up is as important as the copy. If you deliver on your promises, you’ll see greater conversion and happy return customers.
Good Copy can be used in more places than you think! Here’s a list of just a few of the places I use and reuse copy.
1. Sales letters
2. Articles or blog posts
4. Banner ads
6. Facebook posts
This sounds like a lot of work and a ton of material to create. If you ‘re smart, you can repurpose most of your great copy for more than just a sales page. Got a great sales letter? Why not turn it into a blog post. Use your best headline and turn it into a tweet and a Facebook post. A great how-to-article will make an excellent Slideshare presentation! You get where this is going? Recycling great copy writing will save you a ton of time!
How to Quickly Repurpose Good Content!
- Challenge yourself to see how much you can get done in one timed sitting.
- You can give yourself a time limit of twenty minutes per session.
- Set a timer and don’t get bogged down. Here’s a fun timer to try! E.ggtimer.com
Try these tips to write good content for all your marketing and graphics. Then see where you can use the copy to reach more potential clients again and again. The better content the more clients you will convert. It’s as simple as that.
Other Resource to killing it with Content Marketing
What’s your best advice about writing good copy and reusing it? Do you know a good tip that I left off? Share with me in a comment below. Looking forward to your tips and comments!